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Posts tagged Principles
Chiropractic’s Branding Problem (…and What to DO About it)
2
Is this the best we can do?
A Critical Point in Chiropractic History:
It is no secret that Chiropractors only see 6-10% of the population while some 85% or more of people will experience back pain at some point in their life. Underutilization of chiropractic is not a result of chiropractic not working or failing to provide value to the health system. In fact, of all the therapies for low back pain, spinal manipulation is one of the few therapies (pretty much the only one alongside exercise) to show clinical utility. Chiropractic has also been shown to be cost-effective as chiropractors manage back pain cases more efficiently – keeping patients from becoming chronic back pain patients.
Chiropractors, if you haven’t learned by now, we’ve been fighting too long for a decreasing chunk of the healthcare pie in a system disproportionately focused on acute, reactionary care. While delivering the message of chiropractic for back and neck pain, we are still seeing the same 6-10% of the population with the same message. If we were a publicly traded company, Chiropractic would be bankrupt or at least receiving a bailout. Now, I don’t see a bailout coming our way anytime soon either. Ever since I started Chiropractic college, I’ve struggled to figure out why chiropractic is so underutilized by the general population. What has Chiropractic done wrong? More importantly, what can we do to reverse the trends? Continue reading “Chiropractic’s Branding Problem (…and What to DO About it)” »
What is Chiropractic: Part II
0844 days
Before reading this excerpt, it is recommended that you first read what is chiropractic part I, the more philosophical entry.
Now let’s be a little more physical….
When an adjustment or an impulse is put through a joint what happens and what is the large noise that people are afraid of? First the noise; the noise is the escaping of gas through the joint, it is also known as a cavitation. It is a release of pressure from the the synovial joints, it can occur in any area where there are synovial joints in the body, it is like when someone cracks their knuckles.
What is Chiropractic: Part I
2845 days
by dlesniak
in Philosophy
What is it? Is there a definition that many of the profession can agree on? Do people not involved with chiropractic know what it is? The first question will be delved into deeply and the answer to the last two questions are easily no, and hopefully some of that will be clarified in this article.Continue reading “What is Chiropractic: Part I” »