Is this the best we can do?

Is this the best we can do?

A Critical Point in Chiropractic History:

It is no secret that Chiropractors only see 6-10% of the population while some 85% or more of people will experience back pain at some point in their life. Underutilization of chiropractic is not a result of chiropractic not working or failing to provide value to the health system. In fact, of all the therapies for low back pain, spinal manipulation is one of the few therapies (pretty much the only one alongside exercise) to show clinical utility. Chiropractic has also been shown to be cost-effective as chiropractors manage back pain cases more efficiently – keeping patients from becoming chronic back pain patients.

Chiropractors, if you haven’t learned by now, we’ve been fighting too long for a decreasing chunk of the healthcare pie in a system disproportionately focused on acute, reactionary care. While delivering the message of chiropractic for back and neck pain, we are still seeing the same 6-10% of the population with the same message. If we were a publicly traded company, Chiropractic would be bankrupt or at least receiving a bailout. Now, I don’t see a bailout coming our way anytime soon either. Ever since I started Chiropractic college, I’ve struggled to figure out why chiropractic is so underutilized by the general population. What has Chiropractic done wrong? More importantly, what can we do to reverse the trends? Continue reading “Chiropractic’s Branding Problem (…and What to DO About it)” »